By Cassie Anderson Walter Novak started a Tucson company with his contractor’s license, two partners, and a green and black pickup truck in 1962. Southern Arizona Electric, Inc. began on a shoestring budget, using his life-savings of $1,500. But Walter did have an ace in the hole: an unforgettable advertising pitch: “You Phone Us – We’ll Wire You.” Within a year, Walter had bought out his partners, Hank Rave and Bob Conklin, and Southern Arizona Electric became a family busin