As Dry January and the rapid rise of  dry tourism  reshape how travelers approach drinking culture, hospitality is entering a more intentional era, one where non-alcoholic beverages are crafted with the same care, creativity, and sense of occasion as traditional cocktail programs, elevating the ritual itself rather than emphasizing abstention. Especially with wellness travelers seeking sober getaways,  67% of whom are looking for new wellness activities to feel rejuvenated an