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  • Writer's pictureArizona Contractor & Community

Tempe-Based HercuTech Announces Build Out at Goodyear’s FirstStreet Ballpark Village

Updated: Jul 20, 2023

This will be the 12Th single-family Arizona community to feature the HercuWall® building system

Buildingstronger, safer and more sustainable homes has never been more important. That’s why Tempe-based HercuTech, the manufacturer of the environmentally-friendly wall building system HercuWall®, is proud to partner with developer Harvard Investments to build the most luxurious and sustainable single-family home community at FirstStreet at the Ballpark Village (located at 2755 S Estrella Pkwy, Goodyear, AZ 85338).

“We are incredibly proud to bring our HercuWall system to Goodyear,” said HercuTech CEO Jason Rhees. “It has been a game changer for developers working in the build-to-rent and multifamily space and we know this product will be a tremendous asset for the City of Goodyear, along with its residents who are looking for a superior luxury product that also has up to15% energy cost savings and 15% carbon emission savings annually.”

Located within walking distance of the Goodyear Ballpark entertainment complex, and just off I-10 on Estrella Parkway, the 25-acre community will feature 251 single-level luxury homes with five floor plans, featuring one to three bedrooms. Offering a modern and open floor plan, the residences will include ten-foot ceilings, a kitchen island, high-end appliances, a covered porch, doggie doors, and private back yards. With ample room for a work-from-home lifestyle, these advanced residences will also employ smart technology throughout, including alarm and keyless entry, video doorbell, and the Enhanced Living Package backed by HercuWall® technology. The innovative HercuWall system provides a built-in quieter, healthier home environment.

“FirstStreet is dedicated to best practices in building and thinking beyond the norm” said Robert Trujillo, VP at Harvard FirstStreet “which is why we were so excited to partner with HercuWall and their team on this project!”

HercuWall® panels are prefabricated walls made of EPS (expanded polystyrene) foam, reinforced with a patented steel HercuStrip™, laminated with a weather-resistant barrier, and followed by site integrated concrete. Independent testing has shown the walls are three times stronger than traditional wood framing, fire-resistant, disaster-resistant, and deter mold, moisture, and insects. HercuWall is a more energy-efficient and sustainable building solution over traditional lumber. Studies show that 100 HercuWall homes would save 68 metric tons of carbon dioxide each year, equivalent to the annual energy consumption of 8 homes.

This will be HercuTech’s first community in Goodyear and its 12th community in Arizona (with 1500 more units set to debut in Arizona in 2023 alone) to use their eco-friendly building system. The general contractor for the project is Urban Metro Builders and the HercuWall installer is SD Framing, part of REI Construction. HercuTech announced construction has already started and their HercuWall® installations are scheduled to go up at a record pace with the SD Framing crew completing 10 structures per week, finishing the HercuWall installs in early Fall.

The community will also feature a 4,000-square foot clubhouse featuring a fitness and yoga center, community kitchen and bar area, “Zoom” room, and featuring modern and upscale finishes. The resort-style pool provides three lap lanes, a water feature, and an additional spa pool. Residents will also enjoy bocce ball courts and a cornhole area, ramada, grill, fire pit, and outdoor TV. Community outdoor living spaces include five parks and open areas throughout, along with a fenced dog park.

Residents are steps away from the excitement of Spring Training with the Cincinnati Reds and Cleveland Guardians with close proximity to the Goodyear Recreation Campus, which opened in 2021. Surrounded by dining, entertainment, medical facilities, quality schools, and the nearby Phoenix Goodyear Airport, FirstStreet Ballpark Village provides an ideal location for anyone looking for easy, engaged living in the Southwest Valley, all while living in a better-built community.

The community is located at 2755 S Estrella Pkwy, Goodyear, AZ 85338. For more information on FirstStreet at the Ballpark Village visit

For more information on HercuTech or HercuWall® visit or call 480.284.4535.


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