Women-Founded PR Agency, Liminal Public Relations & Communications, Launches in Phoenix

Founded by seasoned PR specialists Samantha DeRose and Robin Graber, the agency delivers strategic storytelling backed by measurable results

Liminal Public Relations & Communications, a women-founded agency dedicated to delivering strategic, results-driven communications, recently announced its official launch. The firm was co-founded by Samantha DeRose, who serves as president, and Robin Graber, who serves as vice president.

Based in Phoenix, Liminal represents clients across various industries, including real estate development, construction, building product manufacturing, architecture and design, hospitality, nonprofit and technology. The agency’s services include media relations, brand positioning, executive communications, thought leadership, content strategy, event publicity and award recognition programs.

The firm’s name reflects its mission. “Liminal describes the threshold between one state and the next,” DeRose said. “Many of our clients come to us in that in-between space where they want to be seen, trusted and chosen. We act as the bridge to that next phase, helping them build influence and impact.”

DeRose is an award-winning publicist with experience leading national and regional campaigns across sustainability, technology, social impact and the built environment. She previously served as vice president of a Scottsdale-based PR agency and has secured placements in major outlets including USA Today, Dwell, Architectural Digest, Architectural Record, Metropolis, CNN International, CNET and CoStar News.

With a background in political science, economics and international relations, Graber brings a global perspective and analytical mindset to every campaign. She previously served as PR director, leading campaigns for clients in the architecture, engineering, construction and nonprofit sectors. During that time, she secured hundreds of media placements for AEC clients in top outlets, including Architectural Record, Glass Magazine, Metal Construction News and ArchDaily. Graber also spent two years raising the profile of a Phoenix nonprofit, landing more than 70 media features, 50 event placements and over a dozen award recognitions.

“Brands today need more than a press release,” Graber said. “They need a long-term partner who can turn complex ideas into compelling narratives, secure meaningful media coverage and deliver campaigns that position clients as industry leaders and drive real results.”

Liminal Public Relations & Communications is headquartered in Phoenix and serves clients nationwide. For more information, visit www.liminalprc.com. 

About Liminal Public Relations & Communications

Based in Phoenix, Liminal Public Relations & Communications is a women-founded agency helping brands and executives build influence and impact. The firm provides strategic communications services across real estate development, construction, building product manufacturing, architecture and design, hospitality, nonprofit and technology. Its services include media relations, brand positioning, executive communications, thought leadership, content strategy, event publicity and award recognition programs.